Director of Social Media Advertising (Facebook)

Location: Brooklyn, New York
Date Posted: 04-23-2018
Sailteam.io has been engaged to place a Director of Social Media Advertising. This is a full time permanent role in Brooklyn, NY. Being onsite is required. The role is on an internal digital marketing agency for a very large private company in the U.S.

This role will be responsible for client acquisition for a Facebook marketing budget. Ideal candidates will have experience being hands on with an annual budget of anywhere from $1mm - $5mm+.

The ideal candidate will be an integral part of the planning, development, execution, and optimization of marketing plans to reach clients with branding and direct response advertising.  
The team’s goal is to deliver measurable client acquisition that will directly increase the company’s revenue.

Responsibilities
  • Conducting market research to find answers about consumer requirements, habits and trends
  • Brainstorming and developing ideas for creative Facebook, Instagram, and Twitter campaigns and strategies.
  • Plan and execute initiatives to reach the potential clients through paid social advertising campaigns.
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
  • Assist in financial and internal reporting.
  • Must be comfortable managing large budgets and taking responsibility for success and failure.

Requirements
  • Proven experience in marketing/advertising in at least on of the following social channels: Facebook, Instagram, Twitter, Youtube, etc.
  • Deep understanding of excel (pivot tables, advanced nested formulas, etc)
  • Deep Understanding of web analytics tools (Google Analytics or Omniture)
  • Experience with large budgets or experience with lots of account


Preferred skills, but not required:
  • SQL knowledge
  • Experience with data visualization and exploration software (Tableau, Qlik, etc)
  • Experience with Salesforce, Marketing Cloud, Attribution Modeling Software
 
Brandon Kievit
President @ sailteam.io
 
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